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EXPAND YOUR REACH

More opportunities. Beyond Google.

Open another route to your customers through Bing and the Microsoft Advertising ecosystem.

Let's talk about your growth

Microsoft Ads

A clear purpose.
A practical advantage.

Microsoft Advertising gives your business another way to reach people searching for products and services. Bing search campaigns can complement Google Ads or support a focused test in a relevant market. The goal is not to duplicate a campaign and assume identical performance, but to understand whether a different search audience adds useful opportunities to your marketing mix.

Why it matters for growth

Depending entirely on one advertising platform can limit what you learn about customer demand. Testing Microsoft Ads offers a way to compare audiences, costs, and enquiry quality across channels. Search volume and competition vary by industry and location, so lower costs or better results cannot be assumed. A measured approach helps determine whether the channel makes commercial sense for your business.

What we can do for you

300 Ducks can provide Bing search advertising, keyword planning, audience targeting, campaign management, conversion measurement, and cross-platform reviews. Where appropriate, we can import an existing Google Ads structure as a starting point, then review settings, targeting, ads, budgets, and tracking for Microsoft. Supported audience options, including professional-profile targeting in eligible markets, are assessed against your goals and platform availability.

  • Explore search demand beyond a single platform
  • Compare channel performance using business outcomes
  • Build on existing research without copying blindly
  • Allocate budgets based on measured audience fit

Strategy & process

Considered from the start.
Improved as we go.

Our working strategy is deliberately selective. We identify the services or products most suitable for a test rather than moving the entire advertising budget at once. We then compare meaningful outcomes using consistent definitions wherever possible. Campaign imports are checked carefully because a setting that works on one platform may behave differently on another. Search-term reviews and audience analysis help refine relevance as evidence accumulates, while reporting makes the trade-offs between reach, cost, and quality clear.

  1. 01

    Assess audience fit, market coverage, and the role of Microsoft within your wider strategy.

  2. 02

    Research keywords or adapt proven search themes, checking platform-specific settings.

  3. 03

    Configure campaigns and Universal Event Tracking where appropriate, then validate the user journey.

  4. 04

    Review search terms, network performance, budgets, and lead quality alongside other channels.

A few good questions

Let's clear things up.

Should Microsoft Ads replace Google Ads?

That depends on your market and results. It often makes sense to test Microsoft alongside existing campaigns first, then compare qualified outcomes before deciding how to divide the budget.

Can existing Google campaigns be imported?

Campaign import tools can save setup time. We still review all settings, ads, targeting, and tracking because platform differences can affect delivery and measurement. An import is a starting point, not a finished strategy.

Is it useful for business-to-business advertising?

It can be, depending on geography, search demand, and your offer. Some professional-profile targeting options are available, but eligibility and relevance must be checked rather than assumed for every campaign.

Good things start with a conversation

Big ambitions?
We're all ears. And a little beak.

Tell us where you want to go. Let's explore how smarter marketing can help you get there.

Let's Grow Your Business